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Media Pitch Best Practices: Your Name in the News!
At least once a week – maybe more often – I’ll have a prospect or client say to me: “I can’t understand why the media won’t run a story on my…” Well, there may be a number of reasons. Here are 5: 1)...
View ArticleMedia Interview Tips: How to Get the Coverage You’re Hoping For!
After all of your hard work to interest an appropriate media channel (one that reaches your desired target audience) in a story about you or your business pays off, the work is just beginning! It may...
View ArticleWhat You May Be Doing Wrong When You’re Pitching to the Media
At least once a week – maybe more often – I’ll have a prospect or client say to me: “I can’t understand why the media won’t run a story on my…” Well, there may be a number of reasons. Here are 5: 1)...
View ArticleLooking for Media Coverage? Stay Off the Phones!
As someone who grew up shy and still has a strong aversion to “cold calling,” I was heartened to see the results of a recent Muck Rack poll of journalists regarding their preferred methods of contact....
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Contributed Content and Thought Leadership: Two Ingredients for Great Media...
Marketers are often on the lookout for opportunities for free publicity, and why not? Marketing can be expensive, and it’s hard to beat free when it comes to getting bang for your buck. While some...
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Driving Revenue Through Public Relations and Media Placement
At a basic level, generating a profit in business revolves around a simple formula: revenues – costs = profits. In other words, the goal is to bring in more money than you spend. This is what makes the...
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Getting Media Coverage: 7 Best Practices That Really Work
Companies of all types and sizes understand that media coverage can be a great way to get their names in front of audiences of all types. Today’s massive media market means ample opportunity to do just...
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An Evergreen Question: How Can I Get Media Coverage?
It’s a question we hear frequently and, fortunately, one that we never tire of answering: “How can I get media coverage?” Businesses of many kinds recognize the value that getting their name in the...
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7 Tips for Working Effectively With the Media
It seems that more and more businesses—large and small—are looking to the media (including social media) to generate awareness for their businesses and their products. Makes sense. Media coverage,...
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Top Tip for Getting Media Coverage – Let’s Keep This Short and Sweet
I’ve worked in marketing and PR for a number of years and have been very successful getting media coverage for myself and my clients in outlets targeted to their key audiences. I also work on the other...
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Why Public Relations (PR) is Important for Marketers
In a digital world where literally anyone can be a “publisher,” I’m often asked why (or if) public relations (PR) is still important for marketers. My answer: It definitely is! In fact, used...
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A Few Tips and Tricks for Capturing Media Attention: A Guide for Thought...
In today’s digital age, where information is abundant and attention spans are fleeting, capturing media attention can be a daunting task. However, with the right strategies and a touch of creativity,...
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10 Simple, and Easy to Fix, Errors That May Be Keeping You From Getting Media...
When business leaders, thought leaders, and even PR pros are hoping to get media coverage for their, or their companies’ efforts, they often inadvertently make some mistakes that can hinder their...
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